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National: This type of distribution is more diversified in
retail servicing. They generally service both Christian and
Mainstream outlets. They commonly service a larger customer
base and accommodate a larger product line.
IV. Common Distribution Requirements Before a distributor makes the final decision to carry a product, consumer product awareness must be evident in the marketplace. You must be achieving consistent radio airplay at whatever level of distribution you are seeking, whether it is regional, national or international. A demand for your product must be created at retailers by supplying them with whatever marketing tools you have created to ensure product sell-through. The distributor must be provided with the tracking list of what radio stations have been playing your music, what retail stores have your product in stock, and how much of the product has been sold. This information is vital before L.G.N. Entertainment Distribution can provide you with a distribution agreement. V. Once You Have Obtained Distribution Congratulations! Now that you have obtained distribution, you must work to keep it. You must continue to follow through aggressively with radio, retail, and other marketing and promotional efforts to maintain and increase retail sell-through. If your product begins to collect dust on the shelf of L.G.N. Entertainment Distribution, we'll politely dust it off, and send it back to you. Bonus Tidbits
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